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World Wide Packaging Highlights Pocket-Friendly Packaging Solutions

Ergonomic shapes add to the appeal.

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By: Jamie Matusow

Editor-in-Chief


World Wide Packaging showed a number of new color cosmetic packaging solutions designed with on-the-go, pocket-friendly features in mind—so popular with today’s consumers.

The supplier owns all of their own manufacturing facilities, so everything is “fully integrated,” according to Jim Farley, executive vice president, business development. Products included an airtight skinny lipstick, compacts with flat lids, a lip gloss that looks like a jewel, a patented dual-purpose eyeliner and mascara combo and a photoluminescent compact for use in clubs. 

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